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The project’s goal is to produce an innovative package of creative promotional materials to be used for strengthening the position of ethical gifts in the Slovenian society, enhancing the sales and ultimately leading to project’s financial sustainability.

Its objectives are:

• A highly innovative and appealing promotional package will be produced to be used for promoting ethical gift giving in organizations, businesses and individuals;
• Using existing lists of media, supporters, ambassadors, networks, web sites and social communities (Facebook and Twitter), the widest possible audience will be approached by new promotion materials. – By promoting ethical giving, awareness on a wide spectrum of globally important problems will be raised in project target groups;
• Ensuring sustainability of ethical gifts.